Advertising - Media Management
Study location | Canada, Ontario, Toronto |
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Type | Graduate Certificate, College |
Nominal duration | 1 year/ 3 semesters, includes 14-week field placement |
Study language | English |
Course code | 6403 |
Tuition fee | CA$25,588 per program The fee is for the 2022–2023 academic year and includes tuition (CA$23,540), health insurance and ancillary charges. The fees displayed are estimates for three semesters and are subject to change. |
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Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). |
Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Note: Applicants who have successfully completed partial post-secondary education and have relevant work experience will be considered. The entry qualification documents are accepted in the following languages: English. |
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Language requirements | English If you did not complete two or more consecutive full years at a recognized post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
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Other requirements | All candidates must attend a mandatory program admission session, where they will:
Note: After applying, applicants will receive a letter with instructions on how to book the program admission session. |
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More information |
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Overview
If you have an interest in reaching target audiences with creative messages, the Advertising Media Management program will prepare you for a career in the advertising and communications industry’s media planning and buying area.
Intensive, hands-on, industry-approved advertising courses will provide you with the fundamentals of media management while focusing on consumer-driven communication channel choices for advertising messages. You’ll build your business and negotiation skills on behalf of advertising clients to achieve strategic results, expand your emerging media knowledge, and master industry-specific syndicated research databases and software before complementing your in-class education with a 14-week industry field placement.
During your Field Placement, you’ll learn the day-to-day operations of media management and gain hands-on experience that you can highlight on your resume. Field Placement is a great time for you to work hard and impress your agency with your dedication and work ethic. Many students are offered full-time or contract positions while on Field Placement.
Career opportunities
- Digital strategist
- Social media planner
- Connection planner
- Account planner
- Broadcast buyer
- Media sales executive
- Research analyst
- Business development coordinator
- Analyst